This new Finsa showroom responds to the firm’s need for a space for describing materials to architects, interior designers, designers and installers. It should also serve as a room for the company’s internal training and for meetings with different professionals in the sector. The main aim was to present samples of different natural wood finishes, laminates, melamine, veneers, boards or parquet. "In fact Finsa was a supplier of materials for our firm’s projects" explains the author of the project, Ignasi Bonjoch, "and when we requested samples we realised that they were all different sizes. We even had to cut them sometimes to achieve standard dimensions".

The original space had 120 sq- metres located in the offices module of the logistic warehouse that Finsa has in Castellbisbal, a town near Barcelona. The main challenge was arranging the layout and the displaying of the samples, and to be able to change the collections easily according to the type of visits and meetings with professionals. A presentation of melamines from the Duo Range would make it possible to appreciate the range of colours and their combinations, while a meeting with parquet installers would have very different requirements, ranging from the layout of the room to the quality of the light. In addition, the interior designer attempted to use materials from Finsa’s production exclusively for this project. In this way, the sliding door providing access to the room is made of untreated SuperPan Star without edging. It is a light panel of agglomerate particles combined with a synthetic polymer, the result of collaboration with the chemical company BASF, and lined on both sides with 5 mm MDF. The result is 20% lighter, and since it is without edging visitors can examine the composition of the inside panel. Similarly, one of the walls providing access to the room is panelled with GreenPanel boards placed on edge, as if it were a stockage of boards laid out one on top of the other.

Inside the room, all the attention focuses on a unique curved display cabinet built in slotted FibraForm panels that allow bending with a minimum radius of up to 160 mm, also untreated. This sinuous structure allows samples of different materials produced by Finsa to be placed on five levels of different galleries. Each gallery has a longitudinal channel where the base of the samples rests, slightly sloping and leaning against the upper gallery, forming a scaling of pieces similar to the old roof constructions on shepherds’ cabins in Galicia. It was also possible to regulate the size of the samples, to a lowest common multiple of 21.5 cm x 43 cm, as a result of the plate measurements (43 x 43 cm) for preparing the samples within Finsa’s Department of Design and R&D. The samples that require a greater size to be able to appreciate textures and finishes are prepared in the full format of 43 x 43 cm. The system also allows parquet slats to be placed vertically, using the space in three or more galleries, and making it possible to alternate the great variety of the firm’s samples and allow a quick change of sample depending on the aims of the description.


The lighting system is made up of two very contrasting types and the multiple combinations between them. On the one hand the room has rails with Parma-type spotlights by the Architect company, in black, 36 w, with 30° flood and 1490 lm, and with a quality of 3000° K. The rest of the lighting is based on fluorescent tubes recessed into the false black ceiling, with 840 tubes of 4000° K quality. The Parma spotlights’ high rate of colour reproduction makes it possible to appreciate the tonalities and variations in the colours of the Duo range, while the colder light of the fluorescent tubes is close to daylight in order to appreciate the effect of the other materials. Depending on the use that the customers want to make of the products on display, they can try out a type of light similar to the usual kind seen in retail, to the light used in domestic settings or closer to industrial use. "You can also arrange the showroom as if it were a shop" - says Ignasi Bonjoch - "setting out the parts as if they were products, sorted by colours, or classified by type or by size".

The curved display cabinet conceals a small storeroom behind it with sets of stackable chairs for converting the room into a training classroom, with a screen hanging from the false ceiling for projections. And in order to have a larger surface area of sample boards and solutions for the construction, Bonjoch devised a framing system for the existing windows with black FibraColour, which, by increasing the depth of the sills, jambs and lintels, makes it possible to have an extra exhibition space without having to add more elements to the room.

Soldevila will carry out the entire project in 3D using the previous plans that were also drafted in 3D by the Bonjoch firm.

Soldevila has advanced 3D software that makes it possible to create any item of furnishings in 3D, regardless of how special they might be, as in the case of this project, to draft component diagrams of all the elements involved (panelling, metal fittings, machining, textures, etc.) and to send them to the client for validation before proceeding with the automated manufacturing of all the items.

This advanced work system reduces run time and allows an exhaustive control of all the details, since everything is manufactured just as the creator of the project conceived it.


Ignasi Bonjoch




Eloi Bonjoch

Project details in PDF format

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